The San Francisco Bulls have a lot to be excited about as they wind up their first season. They have built successful partnerships in the Bay Area. They are preparing prospects for their NHL affiliate, the San Jose Sharks, and other teams. Not only will they compete in the playoffs (having clinched Tuesday when Bakersfield lost to Las Vegas), but they have something they didn’t have to start this season: information.
Bulls CEO Angela Batinovich explained that the team’s first season gave them a wealth of data to work with this summer. It makes the end of the season almost as exciting as being in the playoffs:
Our whole staff is really excited to close out the season. We have four or five months in the off-season, we are going to grind every number we have, get all the fan feedback we have, we have surveys, we have so much information we just have to sit and actually figure out what to do with it.
The team launched the season with an impressive marketing campaign. Their video ads are memorable and entertaining, their billboards and radio spots let San Franciscans know they were in town. Some of their video work has gone viral through the hockey community. Their merchandise sold extremely well. Continue reading